A transformative, self-reliant, and dynamic university envisions to be center of excellence in producing SMART (Service-Driven, Motivated, Achiever, Responsive and Transformed team player) professionals who are globally competitive with distinctive capabilities in research, extension and production.
A university that shall provide advanced instruction in the field of arts, teacher education, behavioral sciences, engineering and technology, allied health, legal studies, criminal justice, and entrepreneurship and shall establish a strong research culture with active involvement in extension and production activities.
Core Value. The institution shall be committed in fostering academic excellence and character development guided by the 12 character traits for success.
|January||Resourcefulness||Finding practical uses for that which others would overlook or discard|
|February||Responsibility||Knowing and doing what is expected of me|
|March||Thriftiness||Allowing myself and others to spend only what is necessary|
|April||Truthfulness||Earning future trust by accurately reporting past facts|
|May||Wisdom||Making practical applications of truth in daily decisions|
|June||Enthusiasm||Expressing joy in each task as I give it my best effort|
|July||Gratefulness||Letting other know by my words and actions how they have benefited by life|
|August||Initiative||Recognizing and doing what needs to be done before I asked to do it|
|September||Justice||Taking personal responsibility to uphold what is pure, right and true|
|October||Loyalty||Using difficult times to demonstrate my commitment to those I serve|
|November||Obedience||Quickly and cheerfully carrying out the wise direction of those who are responsible for me|
|December||Orderliness||Arranging myself and my surroundings to achieve greater efficiency|
The university aims to contribute to the attainment of national and international development goals through character building, academic excellence, promotion and enrichment of the Filipino historical and cultural heritage and preservation of environment.
(S M A R T)
The Urdaneta City University’s objectives are summed up with the abbreviation SMART which corresponds to Service-driven, Motivated Achiever, Responsive and Transformed Team player.
|S||Service-driven||The value of taking the initiative to provide for the needs of the students and stakeholders more than what they expect or what is necessary.|
|M||Motivated||The process of guiding to maintain, a goal-oriented students’ level of desire and enthusiasm in doing things.|
|A||Achiever||The manner or way of a student of gaining effort in spite of difficulty that will bring to a satisfaction, productive and successful end.|
|R||Responsive||The students’ way of reacting things in a desired or positive way and the flexibility in doing a task.|
|T||Transformed team player||The students’ change/s in his life completely.|