TEAMWORK

TEAMWORK

The spirit of nobility moves UCUians to cooperate with other members of the university in realizing a common goal. With humility, they accept that each member of the UCU community will work together, each one bringing his or her own capabilities to actualize the university’s vision.

INTEGRITY

INTEGRITY

True UCUians imbued with the spirit of nobility live their lives guided by the ideals of honesty and authenticity. Their words and actions consistently reveal their commitment to decency and honor.

COMPETENCE

COMPETENCE

Passion for excellence drives noble persons to shine in their chosen craft. They do not settle for mediocrity, and capacitate themselves with the requisite know-how and skills to establish their expertise and credibility in their discipline.

TRANSCENDENCE

TRANSCENDENCE

Noble UCUians are selfless stewards of goodness and compassion to their fellow human beings, prioritizing the cause of others before theirs, willing to accept, do, and get the job done without expecting recompense.

UCU Core Values
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1966 - 2026

TRANSCENDING LIMITATIONS

Urdaneta City University celebrates its 60th year with the theme “Transcending Limitations,” emphasizing self-mastery, self-actualization, and going beyond personal and institutional boundaries to serve others better.

Over the past six decades, UCU has grown from a small community college into a leading academic institution dedicated to character formation, knowledge advancement, skills development, and accessible quality education.

Latest News

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Nov 09, 2026

UCU Knights Reborn Bring Pride to Urdaneta

City Government of Urdaneta recognized the incredible achievements of Urdaneta City University Knights Reborn in the 15th Local Colleges and Universities Athletics Association (LCUAA) National Games during the courtesy visit with City Mayor Hon. Blesildo Sumera on November 9, 2026 in the Old City Hall, Urdaneta City. The visit acknowledged the student-athletes' achievements and dedication in representing UCU and the City of Urdaneta at the 15th LCUAA. The Knights Reborn secured ninth place among 28 participating schools, bringing home a total of 40 medals: six gold, 20 silver, and 14 bronze, a big improvement from last year's 21-medal haul. Accompanying the Knights Reborn athletes were their coaches and university representatives, including Dr. Hilarion V. Olimpo, Head of the Sports and Physical Development Unit of the Center for Student Leadership and Development; Dr. Ryan Jayson V. Delos Reyes, Dean of the College of Teacher Education; and Dr. Jeffrey Caoile, Head of the Internship and Tracer Studies Office (ITSO). The UCU delegation also expressed its appreciation to the City Government of Urdaneta for its continued support of the university's athletic programs and student-athletes, emphasizing the value of local government partnerships in advancing sports development, student well-being, and holistic education. This engagement supports the United Nations Sustainable Development Goals (SDGs), particularly SDG 3 – Good Health and Well-Being; SDG 4 – Quality Education; SDG 5 – Gender Equality; SDG 10 – Reduced Inequalities; SDG 16 – Peace, Justice and Strong Institutions; and SDG 17 – Partnerships for the Goals.#

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Nov 05, 2026

UCU Strengthens Institutional Development Through PROJECT 360

Urdaneta City University conducted Project 360: Stakeholders’ Consultation Meeting on November 5, 2026, at the University Gymnasium, anchored on the theme, “Empowering Stakeholders, Strengthening Quality, Transforming Education.” More than 300 participants, including representatives from partner companies, parents, alumni, faculty members, and students, took part in the consultation meeting both onsite and online. The activity aimed to strengthen the University's institutional development by providing stakeholders with an avenue for meaningful consultation and collaboration, particularly in enhancing its academic programs and institutional direction. In his welcome remarks, Dr. Sonny Soriano, Director of the Office of External Affairs and Linkages, emphasized the value of collaboration and stakeholder engagement in advancing the University's development. He highlighted the importance of building meaningful connections and partnerships, stating that Project 360 essence is “to connect you beyond boundaries, engage you beyond expectations, and to collaborate beyond traditional partnerships.” Meanwhile, Prof. Rhea M. Agibuay, Director of the Office of Program Accreditation, underscored the importance of the consultation in establishing a shared purpose and direction between the University and its stakeholders. “We will shape the direction of where the University would be in the coming years,” Agibuay said. She further explained that the University's aspirations may involve blind spots that are not immediately seen. By considering the experiences and perspectives of stakeholders, particularly those grounded in realities on the field, the University can identify areas that need further attention and improvement. The consultation focused on three important and interconnected foundations of the University: the Vision, Mission, Goals, and Objectives (VMGO); the Institutional Development Plan (IDP); and the curricula of its academic programs. Through stakeholder feedback, the University sought to determine whether its revised VMGO reflects its identity, values, and aspirations; whether its IDP translates these aspirations into relevant priorities and achievable actions that address institutional and community needs; and whether its curricula equip students with the knowledge, skills, values, and adaptability needed for professional practice, responsible citizenship, and lifelong learning. The meeting also recognized the participation of stakeholders from the University's various colleges. The program featured the presentation of the revised UCU Vision, Mission, Goals, and Objectives (VMGO) by Dr. Danilo B. Dorado, Director of the Center for Innovation and Quality Management, followed by the presentation of the University's Five-Year Institutional Development Plan by Dr. Easter B. Belandres, Director of Institutional Planning and Development. The consultation continued through college-level discussions covering the VMGO, research and extension, college activities, and curriculum review. These sessions provided stakeholders and college representatives with opportunities to share their insights and recommendations on the University's academic programs and institutional priorities. Through Project 360, UCU reinforces the importance of stakeholder participation in shaping institutional directions, enhancing academic programs, and advancing continuous quality improvement. The initiative supports the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure), SDG 16 (Peace, Justice and Strong Institutions), and SDG 17 (Partnerships for the Goals).

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Education For All — Dr. Pedro T. Orata, Magsaysay Awardee & Founder

Begin your academic journey at Urdaneta City University. We welcome passionate students from all walks of life and offer a wide range of financial aid, merit-based scholarships, and government grants to make quality education accessible to everyone.

Merit Scholarships

For outstanding achievers

CHED Grants

Government-funded programs

Athletic Grants

For varsity level athletes

Tulong Dunong

Need-based financial aid

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College of Human Sciences

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College of Arts and Sciences

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College of Business Management and Accountancy

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Driving institutional excellence through strategic international linkages, high-impact research, and an unwavering commitment to the UN Sustainable Development Goals.

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Extension Services

Empowering communities through sustainable outreach, skill-building, and collaborative development programs.

Community Outreach

Providing essential services, medical missions, and relief operations to marginalized sectors in the region.

Literacy Programs

Advancing basic education, reading comprehension, and digital literacy for out-of-school youth and adults.

Livelihood Initiatives

Equipping locals with practical skills for micro-enterprises, agricultural techniques, and sustainable income.