TEAMWORK

TEAMWORK

The spirit of nobility moves UCUians to cooperate with other members of the university in realizing a common goal. With humility, they accept that each member of the UCU community will work together, each one bringing his or her own capabilities to actualize the university’s vision.

INTEGRITY

INTEGRITY

True UCUians imbued with the spirit of nobility live their lives guided by the ideals of honesty and authenticity. Their words and actions consistently reveal their commitment to decency and honor.

COMPETENCE

COMPETENCE

Passion for excellence drives noble persons to shine in their chosen craft. They do not settle for mediocrity, and capacitate themselves with the requisite know-how and skills to establish their expertise and credibility in their discipline.

TRANSCENDENCE

TRANSCENDENCE

Noble UCUians are selfless stewards of goodness and compassion to their fellow human beings, prioritizing the cause of others before theirs, willing to accept, do, and get the job done without expecting recompense.

UCU Core Values
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1966 - 2026

TRANSCENDING LIMITATIONS

Urdaneta City University celebrates its 60th year with the theme “Transcending Limitations,” emphasizing self-mastery, self-actualization, and going beyond personal and institutional boundaries to serve others better.

Over the past six decades, UCU has grown from a small community college into a leading academic institution dedicated to character formation, knowledge advancement, skills development, and accessible quality education.

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Sep 22, 2026

UCU equips students for Research Congress through PRIME

Image Carousel · 4 images · click to change, right-click for options   Urdaneta City University strengthened its student research culture through the Preparing Researchers for Innovation, Methodology, and Excellence (PRIME), a Student Research Congress Preparatory Seminar-Workshop held through a hybrid modality on September 16, 2026, at the UCU Conference Room and via Google Meet.  Organized by the Center for Training and Professional Development (CTPD) and the Center for Research and Development (CRD), PRIME was designed to prepare student researchers for the upcoming Student Research Congress while building their confidence and competence in presenting, communicating, and defending scholarly work. The initiative is anchored on RISE (Research, Innovation, Scientifc Publication, and Engagement), one of UCU's fagship programs under the RANGTAY (Responsive Advancement through Nurturing Growth, Training, and Professional Yield) training and development framework. Prof. Agibuay emphasized the value of composure and intellectual honesty when responding to panel questions, noting that pausing to think signals thoughtfulness rather than panic. She stressed that researchers do not need to be Lawless, but must communicate their ideas in a clear and structured manner. Dr. Delos Reyes highlighted professional presence as an integral part of research presentation, emphasizing that professionalism begins before taking the stage and that a polished appearance demonstrates attention to detail and respect for the occasion.  Dr. Pelaez introduced a three-part strategy: visual plan, persuasive pitch, and precise timing. She encouraged participants to plan the visual story, prepare a concise three-minute pitch, and rehearse the rhythm of their delivery. She also underscored the value of simplicity, storytelling, and one main message per slide, culminating in a clear conclusion on why the research matters. The sessions further developed competencies in data visualization, 10-minute research pitching, PechaKucha and lightning talks, panel question-and-answer, and professional grooming and presence. By equipping students with the skills to develop and communicate research effectively, PRIME contributes to cultivating a stronger research culture at UCU-one that encourages inquiry, innovation, responsible scholarship, and meaningful academic engagement. The initiative advances UCU's commitment to SDGs 4, 9, 10, 16, and 17.

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Education For All — Dr. Pedro T. Orata, Magsaysay Awardee & Founder

Begin your academic journey at Urdaneta City University. We welcome passionate students from all walks of life and offer a wide range of financial aid, merit-based scholarships, and government grants to make quality education accessible to everyone.

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For outstanding achievers

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For varsity level athletes

Tulong Dunong

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Driving institutional excellence through strategic international linkages, high-impact research, and an unwavering commitment to the UN Sustainable Development Goals.

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Extension Services

Empowering communities through sustainable outreach, skill-building, and collaborative development programs.

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Providing essential services, medical missions, and relief operations to marginalized sectors in the region.

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Advancing basic education, reading comprehension, and digital literacy for out-of-school youth and adults.

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Equipping locals with practical skills for micro-enterprises, agricultural techniques, and sustainable income.