Vision
The Department of Communication envisions itself as a center of development in communication and media education that is transformative, socially relevant, and accessible.
Mission
The Department of Communication shall pursue excellence in communication and media education through instruction, research, and extension activities that promote academic excellence and professionalism in communication and media practice among its faculty, staff, and students.
Goals and Objectives
To realize this mission, the Department of Communication shall:
1. Cultivate in students the practice of acquiring interdisciplinary knowledge and developing analytical and critical skills for acquiring balanced views of world issues;
2. Nurture an environment for creative production and innovation in various media platforms;
3. Develop in students at least one area of specialty and preferably the convergence of multiple areas in their chosen field;
4. Develop the ability of students to collaborate with specialists in other fields in order to be informative, analytical, and critical in their reporting on issues;
5. Implement a program for faculty, student, and staff that equips them with knowledge and skills in communication and media practice geared towards community development, nation-building, and global perspectives;
6. Cultivate in students and--an understanding of the historical, cultural, legal, ethical and moral contexts in which they apply their knowledge and skills;
7. Initiate communication and media-related activities which foster media practice that is ethical, responsible, contextual, and respectful of diversity of background and beliefs;
8. Engage students in local community activities in order for them to apply their classroom knowledge to public use;
9. Establish linkages with various sectors through outreach programs that answer the communication and media needs of the community;
10. Encourage students to explore new channels of communication and collaborative work that transcends departmental and institutional boundaries; and
11. Maintain strong relationships with alumni, community, business and non-profit sector.
These goals are intended to ensure that students will gain the necessary theoretical knowledge and practical skills that will enable them to function effectively and successfully in all facets of modern journalism, mass communication, and related fields.
History
The College of Arts and Sciences (CAS) is one of the newly installed colleges in Urdaneta City University, clustering the two original colleges, namely: College of Arts and Languages and College of Science and Mathematics. CAS holds curricular programs in general education, communication, and media arts. The college provides general knowledge to enrich students’ academic experience in terms of social, cultural, and environmental aspects and develop their capacities for life-long learning.
CAS caters to the Bachelor of Arts in Communication program, a four-year degree program that provides transformative education to individuals who intend to pursue a career in media, advertising, journalism, public relations, and other similar industries. The program expanded its specialized laboratories. In addition to the Speech Laboratory, the college established its own Radio and Television Laboratory for its broadcast productions in 2013. It also started airing its radio shows during lunch breaks in the university. Further, TV editing equipment were purchased, and canned and live reporting were featured in the achievements of the BA Communication students.
In 2013, the first Communication Media Awards (CMA’s) was established. The CMA’s became the college’s award-giving event, presenting recognition to students who excelled in various academic, leadership, socio-civic competitions – in the previous academic year. In recent years, the CMA’s included giving recognition to media practitioners in local TV networks (2015) and later included radio broadcast (2016). Also, in 2016, UCU faculty and personnel and partner organizations in the university that collaborated with the CAL were given recognition. Further, media outfits such as Bombo Radyo Dagupan, Bombo Radyo Baguio, GMA Dagupan, and ABS-CBN Baguio were recognized for their contributions as industry partners for the internship of BA Communication students.
Aside from these, the college also ensures the quality of instruction in sciences, language studies, mathematics, social sciences, humanities, and other courses under general education. The college also emphasizes character building and values formation through the Nobility Program. The Nobility Program is a character-based course anchored in the life, philosophy, and work of Dr. Pedro T. Orata, the founder of Urdaneta City University. Moreover, the college recognizes the vital role of the youth in public and civic affairs.
Programs Offered
Bachelor of Arts in Communication (CHEDRO1 Order No. 26, s. 2020 with approved curriculum)
Directory
ucu.artsandsciences04@gmail.com | 075 204 9020 (2122)